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You can’t judge a book by its cover with our Book Blind Date

29 August 2024

You can’t judge a book by its cover when you’re choosing your latest read with our Book Blind Date.

As part of its Sustainable September campaign, three shops in our retail chain – Abbeydale Road, Ecclesall Road and Woodseats - are launching their own Book Blind Date initiative.

Running for the week from September 9, it’s an opportunity to take a chance on a mystery title and pick up a wrapped bargain read for just £1 per volume.

The only thing eager readers will know about their purchase is the genre they are buying – anything from romance to crime, biography to adventure.

“This is a great way to find a new author without being tempted by the title, cover image or publicity blurb,” said our Retail Area Manager Paul Doyle.

“It’s a blind date for book worms – you might find the best book you’ve ever read but if you don’t like what you’re reading you can simply re-donate it to St Luke’s.

“For the moment, we’re doing this as part of our Sustainable September campaign but if our customers enjoy the surprise of finding a new favourite author, we’ll certainly be looking at extending the campaign across other St Luke’s shops in the future.”

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